Bloom news and articles

SELLING EXPERIENCES: A FEW CASE STUDIES FOR WINERIES

by Patrick Stroud February 11, 2020

When you connect with a brand, it becomes a relationship. Over time, you gauge whether that relationship is working or not. And when it does, you ...

Bloom 2019 Highlights & What's to Come in 2020

by Patrick Stroud January 17, 2020

So much has happened over the last year, so we want to share some highlights.

Meet the Team: Aidan

by Mara Dillinger January 15, 2020

Aidan is the freshest part of our Bloom software development team and is excited by the challenges of developing a fresh new Bloom.

Our Meet the Team Series kicks off with our newest team member, Josh! He's our Director of Business Development here at Bloom. Read more to find out what he does for Bloom, for our customers and his embarrassing secrets.

Make the most of this holiday season by making the most money with these 5 last-minute online sales tips!

by Mara Dillinger November 27, 2019

Are you and your website ready for the holiday boost in opportunities, traffic & transactions?
If not - Bloom has your back. Help your customers help themselves.

UNBOXING THE NEW SHOPIFY RETAIL KIT

by Patrick Stroud June 09, 2019

The new Retail Kit is a great step forward in the hardware space for Shopify. It is clear they deeply care about the overall customer and merchant experience. Most everything is well thought out, and the materials are of high quality. I really enjoyed how easy it was to pop off my iPad from the base and go mobile. Learn more about my unboxing experience and thoughts on the new hardware.

STOP SELLING BOTTLES. START SELLING EXPERIENCES.

by Patrick Stroud May 27, 2019

This is the first part of a three-part series. I'd like to start a conversation about selling memories vs. selling bottles. A memorable experience is worth much more to us than just selling bottles, am I right? Experiences stick with us. We talk about them. They create meaningful connections to a brand.

SELLING WINE ON SHOPIFY

by Patrick Stroud March 09, 2019

Wineries looking to leverage the power of Shopify now have all the tools they need to fully run their DtC business on the world's best ecommerce platform. Wineries no longer need a separate website and online store. The addition of the Bloom app will provide club management, memberships, batch shipments, reporting, and customizations. The holy grail has been found.

THE PRECARIOUS STATE OF WINERY SOFTWARE

by Patrick Stroud February 04, 2019

Unlike a fine wine, your software is likely getting worse with age. Most legacy solutions are built on top of old, outdated code -- the foundation of the solution. The older the code gets, the harder the software is it to maintain. As time goes by, the software becomes buggy, brittle, and difficult for developers to update or re-engineer. Bloom is our solution to this problem. Learn more about our approach to selling wine on Shopify.

INTRODUCING BLOOM

by Patrick Stroud January 01, 2019

Bloom is the latest and greatest direct-to-consumer (DtC) online platform for small to medium-sized wineries. Powered by Shopify, the world's leading ecommerce solution, Bloom is a game-changer. Described as a growth platform, Bloom provides a full range of services, from website design and development to digital marketing strategy. Read more in Bloom's first press release.