The new Retail Kit is a great step forward in the hardware space for Shopify. It is clear they deeply care about the overall customer and merchant experience. Most everything is well thought out, and the materials are of high quality. I really enjoyed how easy it was to pop off my iPad from the base and go mobile. Learn more about my unboxing experience and thoughts on the new hardware. 

This is the first part of a three-part series. I'd like to start a conversation about selling memories vs. selling bottles. A memorable experience is worth much more to us than just selling bottles, am I right? Experiences stick with us. We talk about them. They create meaningful connections to a brand.

Wineries looking to leverage the power of Shopify now have all the tools they need to fully run their DtC business on the world's best ecommerce platform. Wineries no longer need a separate website and online store. The addition of the Bloom app will provide club management, memberships, batch shipments, reporting, and customizations. The holy grail has been found.

Unlike a fine wine, your software is likely getting worse with age. Most legacy solutions are built on top of old, outdated code -- the foundation of the solution. The older the code gets, the harder the software is it to maintain. As time goes by, the software becomes buggy, brittle, and difficult for developers to update or re-engineer. Bloom is our solution to this problem. Learn more about our approach to selling wine on Shopify. 

Bloom is the latest and greatest direct-to-consumer (DtC) online platform for small to medium-sized wineries. Powered by Shopify, the world's leading ecommerce solution, Bloom is a game-changer. Described as a growth platform, Bloom provides a full range of services, from website design and development to digital marketing strategy. Read more in Bloom's first press release.