OVER 20 YEARS OF EXPERINECE
The company behind Bloom is Ply Interactive, out of Seattle, Wa. We're an old company with a new product. Everything we've done over the last 20 years has lead us to where we are today: becoming the most experienced creative agency for wineries.
One of Amazon's first designers
From 1995-1996, Patrick was fortunate enough to work with Jeff Bezos at Amazon.com when they were only 13 people. That relationship began Patrick's interest in ecommerce, and solving the difficult design challenges we faced with selling products online.
Ply Interactive takes shape
After working for Seattle's largest advertising agency for a few years, designing websites for Nestle, Boeing, and Visio, Patrick started his own company: Ply Interactive. The client list grew and projects became more challenging. The team focused our attention on building complex marketing solutions for mid-sized companies around Seattle.
Ply meets Washington State Wine
In 2009 we were hired by the Washing State Wine Commission to redesign their website. We're still their go-to-team for all things web. Our content management system and custom software drives all of their website properties, including their website, the interactive AVA map, and online grape assessment system. Over the years, we've learned a lot and have become very passionate about Washington State Wine.
Our first Shopify website
One of our long-term ecommerce clients needed a site redesign. Their current store software was stale, and wasn't keeping up with modern technology. We discovered Shopify and haven't looked back. Ply is now a registered Shopify Expert, and builds all of our winery websites on their platform.
Bloom: The future of selling wine online
In early 2017, we launched Bloom with a handful of pilot clients. Everyday, we're learning new things about the wine industry, and the Shopify platform. We have big ideas that look to disrupt the winery industry and question how to constantly improve the customer experience. Our agency will offer every service that a winery needs, from label design to interactive tasting room experiences. We're looking forward to our exciting future.
What makes Bloom unique?
Bloom isn't just software, it's a service.
At its core, Bloom is a Shopify app that provides all the features a small winery needs to sell wine, direct to consumers. To help wineries grow we also provide: website design, photography, video, label design, brand cards, signage, logos, SEO and SEM, email template design, and all sorts of other digital marketing services. Bloom includes anything that helps wineries sell more wine and save more time.
The best service we provide is customer service.
We're not saying this because it's what you want to hear. We mean it. After 20 years of working with clients, we know it's paramount that you are happy. Our preferred method of communication is face-to-face, but we also commonly assist our east-of-the-mountains partners via video or phone call. We want to talk, not type.
We reimagine, and never reinvent.
It's easy to be a copycat, but that doesn't move us forward. When building Bloom, we constantly ask ourselves if what we're doing has already been done. If it has, we find a way to integrate with the best existing solution. If it hasn't been done right, we research, ask questions, and test new ideas. Then we build a solution using advanced software development techniques. Why would we ever attempt to build a service that sends emails to customers? MailChimp has mastered the art and science of sending emails. Bloom integrates with MailChimp so you can use the best solution available, then we can focus on you, and not reinventing the wheel. We approach everything we build with this mindset.
Design drives every decision.
Great design doesn't just look good. It's functional, useful, and innovative. There isn't a single feature in Bloom, or on a client's website that didn't originate from a designer’s sketch. Everything we build was thoughtfully considered by our design team, then reviewed with developers, and improved upon. We know that great design builds trust in customers, converts visitors into buyers, and bolsters the high-quality attributes of your brand. Great design is what will power your growth.
Pricing and cost transparency.
Have you ever signed up for a service only to find the cost quoted to you much lower than on your first invoice? Or after you began using the service you realize that you need to purchase add-ons to get it to work as advertised? Not with Bloom. Before you spend a single penny, we outline the total monthly and yearly costs—FOR EVERYTHING—required to use Bloom for your winery business. The last thing we want is for you to feel like we weren't clear on the total costs of ownership.
Washington State, not California.
Washington State has something California and other US wine-growing regions don't—a pioneering spirit. We are a unique mix of entrepreneurs, risk-takers, scientists, artists, and dare-devils. The climate in our state is ripe for a service like Bloom—one that will disrupt the status-quo, to try something new, and rethink how to help small wineries gain ground in a competitive market. Let's grow!